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The Motrin Moms ad campaign: Oy, as they say.
Published 11/17/2008 by Mom101 (noreply@blogger.com) at Mom-101
[image] Since the Motrin ad campaign broke this weekend (h/t Jessica Gottlieb with more excellent recaps at at Pistachio and Twitter Maven ) I've been bombarded with emails (okay, two) asking me what I thought of it. You know, because I'm in advertising and we all know each other. Wait, actually that's true. We do. Which is kind of making me a little nervous because the creative team might in fact be people I know and respect and would have to get drunk one night and then slap them upside the head and ask them what the hell they were thinking. It's worth watching to get the full ...

Motrin Versus The Moms: When Painkillers Are Attacked, Everybody Loses
Published 11/17/2008 by Her Bad Mother (noreply@blogger.com) at Her Bad Mother
It's possible that you haven't seen or heard about MotrinGate, but I'll wager that if you haven't, it's because you have enough of a life to not be reading blogs or compulsively checking Twitter on a weekend. If you haven't heard about it - and you aren't interested in going to Twitter and typing #motrinmoms into the search box, at which point you will be exposed to a digital outpouring of maternal outrage the likes of which you have not seen since, oh, the last breastfeeding scandal or the Great Mommy War Debates, Parts I through XIteen, and so on - here's the story: Motrin posted an ad on their website that suggests, ...

Motrin pisses of a whole mess of moms
Published 11/17/2008 by Marketing Mommy (captainalma-blog@yahoo.com) at Marketing Mommy
Myself included. Aside from wondering what bullshit agency put together an ad this moronic (hello, there are working moms in the ad world; you could hire one), I don't have anything to add to this momversation that hasn't been tweeted ...

The ad missed its mark but I'm still a Motrin Mom
Published 11/17/2008 by Chicky Chicky Baby (noreply@blogger.com) at Chicky Chicky Baby
Motrin really put their foot in it, didn't they? They jumped feet first into the babywearing phenomenon in their latest ad and came out smelling like a full diaper pail that had spent two weeks festering in the hot sun. ...

Moms Say New Motrin Ad is Painful
Published 11/17/2008 by MomLogic Staff at MomLogic
"Baby-wearing" moms, offended by Motrin's web ad, call for a boycott. An ad for Motrin pain reliever has really caused some headaches. The commercial, targeting moms who use baby slings and pouches to carry their babies, appears to insinuate those moms who 'baby-wear" are succumbing to a fad and do it only to be in "in fashion" -- this contributing to their shoulder and back pain. Guess where Motrin comes in! Motrin, who uses the tagline is "We Feel Your Pain," was feeling some themselves when outraged moms began trading messages on the social messaging site Twitter ...

Motrin Melee
Published 11/18/2008 by Sheri at Spilling the Beans
The blogosphere is abuzz today with angry moms. The target of the smackdown is an advertisement for Motrin posted on the company’s website, purportedly to kick off a new ad campaign. The ad was intended to breezily poke fun at the aches and pains associated with babywearing. Unfortunately, the only ones feeling aches and pains today are the folks at Motrin, who hastily posted an apology front and center on their homepage. Now, I’m an avid babywearer with an extensive collection of slings, pouches, wraps and other carriers. I’ve worn all three of my kids, and Zev spends a considerable amount of time in his ...

Motrinmoms: Tying up the loose ends
Published 11/18/2008 by Crunchy Domestic Goddess at Crunchy Domestic Goddess
Whether you thought the Motrin ad was off the mark or not, I think it’s safe to say that what happened on Twitter on Nov. 15 and 16 was unprecedented. A group of moms who were collectively offended by a condescending, patronizing and poorly thought out ad that made false statements about babywearing banded together in a very short amount of time resulting in Motrin pulling their ad and issuing an apology. Contrary to what some may believe, it’s not just been the mommy bloggers who are writing about this (though many are). It’s numerous tech, marketing and social media bloggers too. ...

Discuss: Motrin’s Mommy Ad
Published 11/18/2008 by Buz at Thingamababy
Is this a great ad, or the greatest ad, you’ve ever seen for a pain reliever? Here are backup copies of the same ad: one, two. Oh, but I jest. Here’s the full text in case the video becomes unavailable. The ad was pulled from Motrin’s website, but magazine ads have already been published. The bolding is my own emphasis. Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, the sling, ...

#motrinmoms, or Twitter and the Beast
Published 11/19/2008 by Dana Hanley at Principled Discovery
Or is Twitter the beast? For those unfamiliar with Twitter, the number sign is a hash tag used to label “tweets” (mini-posts) similar to Technorati or WordPress tags in blogs.  As you can see from this chart from Twist, the topic du jour for Sunday was motrinmoms. In fact, at 8:50 Saturday evening, there wasn’t a single mention.  But only fourteen minutes later, the true power of social networking began to show with 339 mentions of motrinmoms. All over a Motrin ad.  By the time I saw the first message, the site was already getting overloaded and the advertisement ...