How Twittering Critics Brought Down Motrin Mom Campaign - Advertising Age - Digital

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Beware Ye the Wrath of Mom Bloggers
Published 11/19/2008 at Subscribe To The Necessary
... bloggers, the backlash caught like wildfire. Motrin has since issued a letter of apology on their website. We have heard your concerns about the ad that was featured on our website. We are parents ourselves and we take feedback from moms very seriously. It goes to show the influence a person s voice can have. As a blogger myself, I have to say I ve never felt more powerful. I just have to make sure this newfound power is used for good, and not evil (i.e. Paris Hilton gossip). Click here for the full article and to see the aforementioned Motrin ad.

Short tempers?
Published 11/21/2008 by JayMonster at Triple Venti
... on Twitter, or the 48 scourge of Motrin Moms, it seems to me lately that everybody is ready to… brawl over… something… anything. ...