Blame Me For Motrin Moms

Links (6)

The Motrin Moms ad campaign: Oy, as they say.
Published 11/17/2008 by Mom101 (noreply@blogger.com) at Mom-101
[image] Since the Motrin ad campaign broke this weekend (h/t Jessica Gottlieb with more excellent recaps at at Pistachio and Twitter Maven ) I've been bombarded with emails (okay, two) asking me what I thought of it. You know, because I'm in advertising and we all know each other. Wait, actually that's true. We do. Which is kind of making me a little nervous because the creative team might in fact be people I know and respect and would have to get drunk one night and then slap them upside the head and ask them what the hell they were thinking. ...

Will Motrin prove gone are the days of “all press is good press”?
Published 11/17/2008 by Susan at 5 Minutes For Mom
... Jessica Gottlieb recommended using a #motrinmoms hashtag for the discussion and “a few hours and two thousand tweets later #MotrinMoms is the #1 search on Twitter, eclipsing SNL for the first time since Obama was elected”. ...

"Motrin Moms" and the Case of "MotrinGate"
Published 11/17/2008 at Alpha Mom
If you already know what my headline means just skip the rest of this paragraph. If not, unfortunately, the evidence is no longer available online. Motrin, maker of the famous pain reliever, set off a "Twitter Storm" this weekend when it launched a viral video/ commercial suggesting that moms use Motrin to relieve the pain of wearing their babies in slings/ baby carriers. Within hours of the commercial's release, moms were Twittering, ...

Motrin-gate
Published 11/20/2008 by svmgadmin at DC Metro Moms
... and insulting. The discussion surrounded baby wearing, the use of a carrier to hold your child. The concept is to keep the baby close to you while allowing you to use your hands. Simple, right? If only! The language was viewed as disrespectful and online hell broke loose. A single 'voice' heard around the world prompted thousands of moms to unite and have their voices heard. Amazing? Sure, but what followed was not so pretty . CLICK HERE TO CONTINUE READING ON 5o-Something Moms ...

Motrin-gate
Published 11/20/2008 by svmgadmin at New Jersey Moms Blog
... and insulting. The discussion surrounded baby wearing, the use of a carrier to hold your child. The concept is to keep the baby close to you while allowing you to use your hands. Simple, right? If only! The language was viewed as disrespectful and online hell broke loose. A single 'voice' heard around the world prompted thousands of moms to unite and have their voices heard. Amazing? Sure, but what followed was not so pretty . CLICK HERE TO CONTINUE READING ON 5o-Something Moms ...

Motrin-gate
Published 11/20/2008 by svmgadmin at Silicon Valley Moms Blog
... and insulting. The discussion surrounded baby wearing, the use of a carrier to hold your child. The concept is to keep the baby close to you while allowing you to use your hands. Simple, right? If only! The language was viewed as disrespectful and online hell broke loose. A single 'voice' heard around the world prompted thousands of moms to unite and have their voices heard. Amazing? Sure, but what followed was not so pretty . CLICK HERE TO CONTINUE READING ON 5o-Something Moms ...